Our Team Culture
Our team blends strategy, creativity, and technology to deliver integrated solutions from concept to execution — ensuring measurable impact, operational efficiency, and long-term value for our partners.
Play Media / 01
About Us
Play Media is a multidisciplinary company operating at the intersection of three core fields: media production, marketing execution, and technology development. We build scalable digital platforms, support brands, and partner with government and private-sector institutions across the Gulf region and beyond.
Our Vision
We envision a future where media, marketing, and technology operate as one intelligent, unified ecosystem — enabling institutions across the Gulf to communicate with precision, operate efficiently, and grow sustainably.
Official Partners
Official Partners
TikTokSugoUAE Ministry of CultureDubai National Media CenterMiddle East TV Networks
Meet Our Team
Meet Our Team
Great platforms are built by great people. Behind every Play Media product is a passionate team of creators, builders, and strategists shaping the digital future of the Arab world.
Eid Suliman Badin
Founder
The visionary behind Play Media with a clear mission to build digital platforms that authentically serve Arab audiences and give the Gulf region a voice in the global digital landscape.
Catherine Dahdal
CEO
Drives the strategic direction and operational excellence of Play Media, with a sharp focus on growth and quality across every delivered project.
Haysam Saman Alied
Senior Manager
Oversees operations and ensures projects meet their strategic goals through delivery and development.
SA
Samir Al-Fares
Marketing Director
Leads marketing strategy, campaign management, and institutional positioning.
SI
Svetlana Ivanovic
Executive Secretary
Handles office coordination, executive scheduling, and administrative communication.
Syed Ammar Ghias
Senior Developer
A full-stack force behind Play Media's platforms, architecting robust, scalable solutions.
Husna Sarwar
Senior Developer
Brings precision and creativity to every line of code, with frontend and backend expertise.
Ahsan Kareem
Graphic Designer
Shapes the visual identity of Play Media's products, from UI concepts to brand assets.
Supported by a dedicated operational team of 10+ photographers, technicians, and content developers.